Top 20 Most Expensive Keywords in Google Adwords
Google has slowly shifted from being a search engine to an Ad Serving agency. Though lately they have started pricing some of their other products like Google Maps but mostly Google’s hundreds of services are available to common user for free. Almost 95% of Google’s profit comes from serving ads to its search engine through targeted marketing.
Do you ever wonder which are the most expensive keywords in Google Adwords? Last year WordStream released data of their studies that showed the top 20 most expensive keywords in Google Adwords. The result was released as an infographic shown below but just to summarize, here is the lis of top 20 most expensive keywords in Google Adwords
- Insurance (like price of bike insurance)
- Loans
- Mortgage
- Attorney
- Credit
- Lawyer
- Donate
- Degree
- Hosting
- Claim
- Conference Call
- Trading
- Software
- Recovery
- Transfer
- Gas/Electricity
- Classes
- Rehabilation
- Treatment
- Cord Blood
Very easily a trend can be drawn that the most costly categories are when user is on internet in search of help and will end up being a long term paying customer. Also, these keywords are mostly bought by companies after paying high values as the relation with acquired customer will be long and high paying for them. Below is the infographic by WordStream, feel free to share your views about it in the comments below
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I’ve been keeping track of the most expensive keywords on a month-by-month basis – the top 250+ here:
http://www.fetch123.com/SEM/the-most-expensive-keywords-in-google
It’s interesting to note that as the economy worsens, the average cost per click is rising (pretty fast, too).