Google updates its search algorithm
As expected by many web masters Google was scheduled to release new changes to its search engine algorithm. Google in its official blog today announced new changes to search algorithm that will effect nearly 35% of its total search results.
The new changes are done in order to make search more fresh, relevant and recent. In blog posted by Amit Singhal he describes the changes with example that
“If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.”
Apart from this the search algorithm is edited in a way to have different freshness needs to different topics and thus will help in better search experience for users.
The new algorithm uses Caffeine algorithm that is capable of indexing fresh content at enormously fast rate and scale. With help of caffeine Google is promising its users better and fresher search results.
Hope this post Google updates its search algorithm will be helpful to you in getting better indexing. If you have any thoughts and suggestion, do let us know via comments below.
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